STATUS
● Client Delivered
CLIENT
Studio Dental (6 Ontario Locations)
YEAR
2025
ROLE
Builder & Architect
STACK
Custom WebInfoEmpireMulti-location SEO
EVIDENCE LINKS
Note: Where client systems are private, screenshots are anonymized and architecture is shown without protected data.
Studio Dental Centres
A consolidated multi-location SEO and conversion platform — engineered to unify a 6-location dental chain across the GTA without cannibalizing patient traffic.
Problem
A 6-location dental chain operating under a single brand struggled with localized SEO and booking fragmentation. The challenge: their existing site leaked patients between locations, causing confusion for emergency walk-ins. They required a platform that localized intent while maintaining brand consistency.
Architecture & Solution
// System Pipeline
A custom web solution integrated with InfoEmpire for backend management. The architecture relies on strict multi-location SEO structures, siloed landing pages per clinic, and centralized review aggregation to maintain a unified 4.8 rating across 1000+ reviews.
Implementation Decisions
- Frictionless emergency routing — The global footer lists all 6 locations with direct, tap-to-call phone numbers, eliminating navigational clicks for mobile emergency patients.
- High-intent CTA placement — Positioning 'Emergency dental care' directly above the fold captures immediate, high-value urgent care traffic.
- Informational content strategy — A dedicated blog targets general dentistry long-tail search queries, building domain authority across the GTA.