STATUS
● Client Delivered
CLIENT
Whiteboard (Dental SaaS)
YEAR
2025
ROLE
Builder & Architect
STACK
WebStripeMastercard/Visa
EVIDENCE LINKS
Note: Where client systems are private, screenshots are anonymized and architecture is shown without protected data.
Whiteboard — Dental Inventory SaaS
A marketing and product platform for a dental inventory management SaaS — designed to prioritize cost efficiency over clinical outcomes for practice managers.
Problem
Dental practices were consistently over-ordering supplies due to a complete lack of inventory visibility. The challenge: Whiteboard needed a product site that resonated with practice managers—focusing entirely on cost efficiency, supply chain tracking, and margin improvement, rather than clinical dentistry.
Architecture & Solution
// System Pipeline
The platform is a custom-built web application focusing on high-speed delivery and clear narrative flow. It utilizes a three-panel visual architecture to demonstrate the core product loop without requiring an interactive demo, integrating Stripe for seamless subscription capture.
Implementation Decisions
- Workflow visualization — A three-panel hero section (Scanned / Sorted / Solved) immediately communicates the product's value proposition and operational flow.
- Cost-reduction framing — The primary 'Maximize Savings' section leads exclusively with financial and operational KPIs rather than software features.
- Trust signaling — Embedding trusted payment badges (Stripe, Visa, Mastercard) directly in the footer addresses credibility concerns for an early-stage SaaS.